Alcohol Alternative Nootropic Drinks w. Fay Behbehani (ep 90)

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Key Information

Fay Behbehani is the founder of Bonbuz

She is a sober-curious beverage entrepreneur who created Bonbuz, a non-alcoholic drink with plant-based nootropics

Bonbuz aims to revive the spirits industry

Bonbuz wants to share with the world what the future of drinking looks and feels like, without the negative effects of alcohol.

Bonbuz contains natural ingredients for a better high

Bonbuz uses plants and natural supplements such as kava, ashwagandha, and ginseng to enhance mood, relaxation, and creativity.

This page is a podcast episode with Fay Behbehani

The podcast host, Erik Abramowitz, talks to Fay about her journey, her product, and the sober-curious movement.

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Fay Behbehani, founder of Bonbuz – A nootropic alcohol alternative beverage company – joined me for a fun chat about the process of creating alcohol alternative solutions for the sober curious.

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About Fay Behbehani

Fay Behbehani is a self-proclaimed wild gal turned sober-curious. Of Middle-eastern descent and having grown up in London and the South of Spain, it was during her time at Ogilvy & Mather, that she got a taste of how brands are built. Pursuing her passion for creating products with impact, she moved to LA and became a beverage entrepreneur in both the alcoholic and eventually, the non-alcoholic space. As the former head of marketing for a California-based brain tech company, she discovered her passion for plant medicine and its therapeutic properties for mental and physical ailments + optimizations. This was catalyzed during my time as the co-founder of Uncle Ed’s Damn Good Vodka where I became sober-curious in 2018 on a meditation retreat and realized that drinking culture needed a radical shift.

Fay started to realize the intense mental + physical effects that alcohol was having on her overall health and explored leveraging the power of plants and natural supplements for a better high. Harnessing my breadth of experience, whilst indulging in my passion for positive impact, I founded Bonbuz, setting out to revive and modernize the spirits industry and share with the world what the future of drinking looks and feels like.

Topics Discussed

  • Founder of Bonbuz – Non-Alcohol Alternative Nootropic Drink
  • The Glamorization of booze and drugs is a weakness
  • Bonbuz normalizing fun without alcohol
  • Drinking and sleep
  • Substituting alcohol for nootropics
  • 5-HTP and Tyrosine need to be careful
  • Millennials view alcohol differently
  • @bonbuz
  • Learn More@ Bonbuz.com

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Author

Erik Abramowitz is a certified Nutritional Therapy Practitioner (NTP), Naturopathic Doctoral student, health coach, and father. He is the primary content creator for HolisticNootropics.com and the host of the Holistic Nootropics Podcast.

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